Keyword Responders

A mobile marketing keyword is a word that identifies your product, business, service for people to text and get information or opt-into a campaign. Promote your keyword on print material, radio ads, tv commercials, place mats, bill boards and any other method of promotion your text call to action. Keywords are easy to select right in your mobile dashboard.

Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing, resulting in as much as 97% open rate and 25%+ redemption rate.

Marketing as a conversation with your customers

Depending on the nature of your business, there’s a good chance that you rely on repeat business from the same customers, at least to some degree. That can have a big effect on choosing what marketing tools to use in order to grow your business, and how you use them. To begin with, it may [...]

The fine art of being yourself

Whenever you’re engaging customers on behalf of your business, whether it’s in advertisements, on your website, on social media, or in person, it’s easy to try to change who you are, to try to be what you think the customer wants. In one sense, this is a good instinct—customers won’t click on an ad or [...]

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Marketing as a conversation with your customers

The fine art of being yourself