SEO & Web Marketing
Case Study: Pfeifer, Morgan & Stesiak
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When using a search engine to find a specific product or service online, most users only click through to the first few search results, even if hundreds of results are displayed. This is why it’s so important that you are able to know what keywords your potential customers are searching for, and how to get into the top results for those searches. At FindItLocal411, our SEO services are focused on delivering measurable results for our clients, providing the maximum possible visibility. We will also manage your pay-per-click advertising services, helping you get the most out of these important services.
What you need to read!
You’ll hear a lot of discussion of marketing and advertising that focuses on how your ads and website look, or how catchy your tagline is, or what your call to action is, and these are all important aspects of a marketing campaign. Professional web design and a marketing campaign that focuses its efforts to where they are most needed are incredibly important. What is also important, and what is easy to overlook, is a relatively new (and increasingly important) marketing tool: Search Engine Optimization, or SEO.
What is SEO?
Simply put, SEO consists of an ongoing effort to make you more visible on the web, so that when someone searches for your business on using a search engine (like Google, Yahoo, or Bing), your business is in the top search results. Studies have shown that the vast majority of people who use search engines only click through to the first few results, so getting your site toward the top is crucial, and SEO is the process of increasing your site’s visibility to search engines, and on the web in general.
It Starts With Keywords
Let’s say you run a dry cleaning business called “Scrubbed Suits,” in Valparaiso. You want potential clients to find your business on search engines, but the majority of the time, they don’t know anything about you or your business. They’re not going to search for the name of your business, or your address. They’re going to search for “dry cleaning in Valparaiso,” or any number of other combinations of keywords, which are unique and user-generated. At Find It Local 411, we begin our SEO process by determining which keywords are valuable to your business, and who’s searching for them. We then integrate those keywords into your web identity, and make sure that search engines and their users are able to locate and use your site.
It’s About Traffic
Traffic to your web site is divided (generally) into four categories: direct traffic from users manually entering your web site’s url into their web browser, traffic from links to your site on other web sites, search traffic, and ad banner-generated traffic. Ad traffic is generally paid for on a per-click basis, and for some keywords (generally the most competitive) the cost per click can be very high, and getting the traffic your site needs could stack up quickly. AdWords (or other pay-per-click services) are often still a sound investment, but smart SEO is necessary for directing qualified organic traffic to your site, and can be a far more cost-effective way to draw a higher volume of traffic.
Chances are you’re already running an efficient business which provides excellent services to its customers. What you need now is to get out there and grow your business, and Find It Local 411 is there to help, with a full suite of services designed to raise your profile, and your sales.